13 March 2013
Ipsos expands Turkish household panel, adds smartphone tools
TURKEY — Ipsos has extended its household panel in Turkey from 8,600 to 13,000 members and renamed it as MegaPanel.
The company collects data on household purchases by issuing panellists with barcode scanners.
In addition, a representative subsample of homes will now also be furnished with smartphones supported by Bluetooth scanners to track individual purchases.
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