IPG Mediabrands names comScore’s vCE as ‘preferred’ measurement tool
Mediabrands companies will use comScore’s validated Campaign Essentials (vCE) as their “preferred solution” for measuring audience delivery and viewability for clients’ digital display and video campaigns, according to a statement.
ComScore president Serge Matta (pictured) said: “This deep partnership with IPG helps us further expand the footprint for vCE and extends the value it can bring to advertisers.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments