NEWS16 May 2014

IPG Mediabrands names comScore’s vCE as ‘preferred’ measurement tool

New business North America

US — IPG Mediabrands, the media agency network within the Interpublic Group of Companies, has picked comScore to be its strategic partner for digital campaign measurement.

Mediabrands companies will use comScore’s validated Campaign Essentials (vCE) as their “preferred solution” for measuring audience delivery and viewability for clients’ digital display and video campaigns, according to a statement.

ComScore president Serge Matta (pictured) said: “This deep partnership with IPG helps us further expand the footprint for vCE and extends the value it can bring to advertisers.”