IPG Mediabrands names comScore’s vCE as ‘preferred’ measurement tool

Mediabrands companies will use comScore’s validated Campaign Essentials (vCE) as their “preferred solution” for measuring audience delivery and viewability for clients’ digital display and video campaigns, according to a statement.

ComScore president Serge Matta (pictured) said: “This deep partnership with IPG helps us further expand the footprint for vCE and extends the value it can bring to advertisers.”