NEWS22 April 2016

ComScore and Facebook partner on viewability metrics

Media News North America

US — ComScore has announced that it is partnering with Facebook to report its viewability data directly in its validated Campaign Essentials (vCE) solution. 

The partnership includes viewability metrics for video and display campaigns running on Facebook on both desktop and mobile platforms.

“We’re excited to work with Facebook to offer our clients greater transparency into the performance of their holistic campaigns, and to provide increased confidence that their ads have the opportunity to be seen,” said Manish Bhatia, chief product officer at comScore.