Society Singapore will cover all aspects of social media including content strategy and planning, ideation and content creation, community management, social CRM, analysis and reporting and paid social.

The rebranding of Rally and creation of Society Singapore follows similar moves by IPG Mediabrands in Malaysia and Hong Kong.

Society Singapore will be led by Xing Long Tan (pictured, middle), formerly an account manager for social media agency We Are Social Singapore. He will report to Jacob Teo (pictured, left), head of digital for IPG Mediabrands Singapore.

David Haddad (pictured, right), managing director, IPG Mediabrands Singapore, said: “The launch of Society Singapore is a direct response to the market demand for impactful connections with end to end simplicity. It’s great to see this capability brought to life in the Singapore market following the traction and success in Australia, Kuala Lumpur, Hong Kong and the USA.”