NEWS24 May 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK— Magazine publisher IPC has appointed YouGov to manage its Origin Panel of 7,500 UK women.
YouGov replaces Basis Research, which has been the panel’s research partner since 2010.
Origin panellists take part in polls and discussion corners, as well as bespoke studies on topics including women’s use of new technology, the impact of the economy on shopping and buying habits, engagement with media, and awareness and use of consumer products.
IPC Advertising’s director of insight Amanda Wigginton (pictured) said: “The insights we gain from the Origin Panel further strengthen IPC’s position as an authority on UK women. YouGov is renowned for its quality research, and we look forward to working with them to develop the panel to even greater success to benefit both IPC and our advertising partners.”
Magazines in the IPC stable include Now, Chat, NME, TV Times, Marie Claire and Woman.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Director – Strategy and Advisory Team
£80000–100000
Resources Group
Mixed Methods Research Manager / Lead – Strategy Consulting (Corporate, Public and Third sectors)
£Excellent + Benefits + Bonus
Hasson Associates
Senior Insight Consultant, Financial Services
£36000–44000
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments