NEWS9 July 2014

IPC Media re-launches research community

New business UK

UK — IPC Insight is partnering with Vision Critical to re-launch its all-female research panel.

The Origin Lounge, previously known as The Origin Panel, is an online community designed to provide insight into the “evolving attitudes and behaviour or women across the country”. Topics discussed include use of new technology, the impact of the economy on shopping and buying habits, engagement with media and awareness and use of consumer products.

The re-launch follows a number of upgrades, including a new mobile-optimised website and increased functionality on the website to enable focus groups and creative testing.