NEWS23 March 2018

Iotec launches ad transparency tool

News UK

UK – Ethical ad tech company, iotec, has released iotec Sight to give clients better digital advertising transparency.

The new service – launched in partnership with media intelligence firm Ad/Fin – will allow advertisers to run independent assessments of media cost, performance and spend efficiency on their campaigns.

It combines iotec’s media buying, with Ad/Fin’s oversight technology so clients have unrestricted access to their proprietary transaction data. Clients’ log level campaign data will be collected in Ad:Box, Ad/Fin’s oversight technology. Clients can then elect to conduct independent analysis at any time – including deep

The Association of National Advertisers (ANA) found that more than 75% of advertisers are unable to get access to their log level transaction data for analysis or audit.

Paul Wright, CEO of iotec, said: “This launch demonstrates why iotec is earning a reputation as the industry’s most progressive and disruptive media buying platform, committed to an ethical approach to digital media buying. Iotec Sight will give our clients a truly transparent media buying experience and set a new standard for trusted transparency in the industry.”