Internet Research Bureau expands into EU
Hale, previously vice-president of sales at LibreDigital, has joined the global online market research company IRB to head its strategic sales planning and network expansion in the UK. He has experience in emerging technologies and global corporations such as Tech Mahindra, RightsLine and Ness Technologies. More recently Hale has worked in the field of ebooks, online identity authentication, digital marketing and content delivery.
Shakti Kumar, CEO and founder of IRB said: “The EU has always been an important sector for our business. With John at the helm, we can now begin to improve our brand visibility and strengthen our client servicing.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
3 Comments
Darren Mark Noyce
11 years ago
Have the rights to the name "IRB" been given up by Harris Interactive (now owned by ToLuna Parent?), who took over MRSL, who took over IRB in the late 90's? There's also an IRB in Belgium too from memory.
Like Reply Report
Ashutosh
11 years ago
Dear Darren, We would like to update on your post that the abbreviation “IRB” is not a trade mark of any organization yet. All the organizations whose abbreviation is IRB, use the word “IRB” after introducing their full name. The abbreviation “IRB” is being used in writing by many organizations which can be found at http://en.wikipedia.org/wiki/IRB_(disambiguation). Here “IRB” stands for Internet Research Bureau Pvt. Ltd. as mentioned in the news post. Please reach out to us at query@irbureau.com if you have any question.
Like Reply Report
Sangya Singh
11 years ago
Dear Darren, Internet Research Bureau is not a part of Toluna, nor are we based in Belgium. We are a 3 year old online research firm headquartered in New Delhi (India) and now in The UK. As to rights to that name 'IRB', it is simply an acronym of our original name (mentioned above). We share 'IRB' with several other organizations globally http://en.wikipedia.org/wiki/IRB_(disambiguation). We would be delighted to answer any further queries you may have. Thanks Marketing Manager- Internet Research Bureau
Like Reply Report