NEWS22 March 2010

InterMedia adds Power to its UK media and comms team

People UK

UK— Gerry Power, the director of research and learning for the BBC World Service Trust – the broadcaster’s charity arm – is leaving to take up the role of managing director of InterMedia UK.

The InterMedia UK business is a for-profit subsidiary of the US not-for-profit InterMedia Survey Institute, both of which specialise in conducting media and communications research projects in developing markets across the world.

Recently the firm launched AudienceScapes, a website which brings together information on media and communications technology use in certain African, Latin American and Asian countries.

Power comes to InterMedia after five years at the BBC World Service Trust, during which time he has worked to build up the charity’s knowledge management practice while establishing a network of researchers in 14 countries.

Before that he spent seven years heading up international media research for Frank N. Magid Associates in both New York and in London.

Commenting on his new role, Power said: “I believe in the mission of InterMedia, and further developing how research and evaluation can help drive, support, strengthen and validate the role of media and communications in social change and development.”