NEWS18 November 2010
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US— Chip maker Intel has acquired CognoVision, a Canadian developer of out-of-home audience measurement technology.
CognoVision places cameras in shops and on digital signage to count how many people are exposed to adverts and their basic demographic make-up. For in-store tracking purposes, the technology monitors how customers move around stores.
Intel said the acquisition was part of its “overall digital signage strategy”, which includes a partnership with Microsoft and NEC Corporation. Together, the three firms have embarked on a mission to “provide an integrated digital signage offering for the global market” and will collaborate on developing hardware, software, system integration and services.
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