Paris moves up from his role as managing director of TBWA\Group Singapore, which is parent company to Integer in the Omnicom group of marketing companies.

He will continue to be based in Singapore, with the new Integer office there becoming a hub for the agency’s southeast Asia activities. As well as overseeing the new offices, Paris will also be responsible for Integer’s established team in Shanghai and one that sits within the TBWA\Hakuhodo agency in Tokyo.

Paris said: “Shopper marketing has evolved into a powerful new philosophy for clients, to not only tap in to a whole new arena of insight this discipline presents, but also to place a fundamental consumer role across all their main spending. It is fast becoming the future methodology for consumer engagement.”