NEWS1 June 2021

Integer launches data-focused division

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US – Omnicom-owned commerce agency The Integer Group has established a ‘growth sciences’ practice combining data and technology.

Integer has developed a data system in partnership with Omnicom Commerce Group, aimed at predicting shopper behaviours and outcomes, that will underpin the new team. 

IBM’s Eamon Boyle has joined the company as senior vice-president of growth sciences, leading the practice.

Boyle has previously led analytics departments at JWT, the Martin Agency, Havas and Assembly Media. He will report to Scott Hauman, chief innovation officer at Integer.

The growth sciences team will also include Heidi Bailey, vice-president of futures and artificial intelligence, and Sean Narog, director of data and analytics.

Ellen Cook, chief executive, The Integer Group, said: “Our growth sciences team will merge data, tools, AI predictors and data-mining modules with our extensive commerce and retail expertise to significantly drive growth.

“As we move into the next chapter of our agency’s evolution, we will fuse creativity with custom and holistic data, analytics and tech in new ways that will shape the future of the commerce and retail landscape.”