This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS16 July 2014 launches concept test tool

North America Technology

US — has launched Concept Test, designed to provide CPG brands with a quick tool to screen new product ideas.

The uSamp company claims to provide instant access to audiences to determine key success attributes such as purchase intent.

Read the full press release for more information.