NEWS25 November 2014
UK — Research technology and sample company uSamp has announced it is extending its on-demand research platform Instant.ly Concept Test in the UK, France, Germany, Italy and Spain.
This follows the launch of the platform in the US earlier in the year.
Instant.ly provides brand managers and retailers with fast feedback on test product concepts using online research panels. Instant.ly Concept Test compiles top scores for purchase intent, consumer need, differentiation and perceived value to provide companies and retailers with information on the concept interest and the likelihood of market success.
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