NEWS3 February 2015
US — Market research technology firm uSamp has announced it is changing its name to Instantly with the rebrand aimed at unifying its audience consumer insight tools under a single identity.
Its chief executive officer Alan Gould said: “Changing our name to Instantly allows us to directly connect our sample business to our growing insights platform—and expand both business units together.”
The company has be providing sample solutions to market research firms and Fortune 500 brands for the past six years and since 2011 it has also developed automated tools that deliver insights for brand managers and marketers. Instantly plans to invest further in its sample business for the research community.
The company has a new website www.instant.ly.
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