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NEWS20 April 2015

Instantly and Quant Edge build online ethnic panel

New business UK

UK — Audience and insights tool company, Instantly, has been commissioned by multi-cultural audience research specialists Quant Edge to build the UK’s first online ethnic market research panel.

Marketers will now have access to South Asian (Indian, Pakistani and Bangladeshi) audiences via Multi Cultural Britain Think.

The South Asian demographic in the UK comprises 6% of the total population and has an estimated spending power of up to £8 billion pounds a year.

The panel currently comprises women of Indian, Pakistani and Bangladeshi origin living in the UK. The panelists have been recruited face to face to ensure a robust audience profile and greater engagement levels.

Ben Leet, UK MD of Instantly, said: “This is a pioneering development in the UK market research space, and one that’s only been made possible through the intelligent application of research technologies and methodologies to a previously hard-to-reach audience.”

@RESEARCH LIVE

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