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NEWS11 February 2015

Product watch tool launched by Instantly

News North America

US — Instantly has released Product Watch, a tool that alerts companies to newly launched consumer packaged goods and tracks their performance.

The tool gives companies advance warning about new category competitors as well as helping them evaluate their own NPD market.

Instantly CEO Alan Gould said: “We are now in a world where successful brand managers are acting more like campaign managers—having to detect and react to changes in consumer preference before it is too late. For the first time, marketers will know exactly what consumers are seeing in the store aisle, at the exact time they are seeing it.”

Product Watch allows companies to subscribe to one or several data sets by category and can follow product sightings over time and across any region. It includes product images, pricing data and store location information, as well as shopper feedback to build purchase intent and success prediction metrics.   

@RESEARCH LIVE

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