NEWS4 March 2015
US — Audience measurement company Instantly has partnered with mobile location-based platform Vistar Media to measure the effectiveness of ad campaigns across out-of-home media.
The joint venture will provide cross-screen advertisers with insight into consumer engagement and subsequent foot traffic into physical stores.
Jeremy Ozen, co-founder, Vistar Media, said: “Our clients know that out-of-home offers unparallelled access to on-the-go consumers. What they increasingly seek to understand is how these touch points work together.”
Instantly and Vistar Media did a soft launch to test measurement of pilot campaigns across seven verticals.
The world's leading job site for research and insight
Hasson Associates
Evaluation Consultant / Senior Consultant (EU Evaluation)
£38000–45000
Spalding Goobey Associates
Senior Research Executive, Quantitative – International Political & Public Affairs Research, ME focu
£25–35,000 depending on experience
Hasson Associates
Associate Director, Social Policy Evaluation, Key Policy areas
£45000–58000
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
© Copyright 2023 Research Live
0 Comments