NEWS16 April 2015

Instantly hires Bourque to lead Automated Sample

North America People

US — Carla Bourque (pictured) has joined Instantly as general manager of Automated Sample, its sample management system.

Automated Sample provides real-time access to respondents, and as general manager, Bourque will be responsible for leading the team into new areas of market growth and innovation.

She joins from marketing automation and analytics innovator Smartify, where she was CEO. Prior to that she had held senior management roles at companies including Buddy Media, Say Media, Nielsen Online, Catalina Marketing, Rapt and Jupiter Media Metrix.

“Carla’s strong background in igniting sales, marketing and business development for high-growth analytics and technology companies makes her well suited to transform our advanced proprietary Automated Sample technology into an industry-wide solution,” said Alan Gould, CEO, Instantly.