NEWS28 July 2014 launches CPG purchase intent index

News North America

US — On demand consumer insights platform has launched Shelf Score, an index measuring consumer intent to purchase.

Shelf Score ‘evaluates the newest CPG market offerings and ranks ten of the most innovative from that group by overall consumer interest’. The information is based on a nationally representative sample of US consumers.

Shelf Score is derived from’s recently-introduced concept testing platform.

More information can be found here.