Lisa Ohlin has joined the UK team as research director. Ohlin was formerly global head of insight at Cadbury, and also spent eight years in European marketing and innovation roles at Unilever.

Emiel van Wegen has joined from Synovate as a research director in the company’s Dutch office. He worked in online research at Synovate, and also spent time at Fortis and GMI.

At the head office in Ghent, Belgium, Ashley Smith joins as research director and Isabelle Stevens joins as research manager. Smith was formerly with Philips as director of consumer and marketing intelligence while Stevens has handled research projects for NATO and Anheuser-Bush InBev.

Managing partner Kristof De Wulf said the new hires “will be instrumental in helping us achieve our objective of staying ahead of the game and of connecting more strongly with senior marketing management”.