NEWS21 March 2012

InsightExpress promotes Ryan to EVP and CRO

North America People

US— InsightExpress has promoted Marc Ryan to executive vice president and chief research officer, responsible for all research activities and marketing analytics staff across the company.

Ryan joined InsightExpress from Nielsen in January 2010 as senior vice president and chief research officer.

Since then he has led the development of the Ignite Network, a panel-based data analytics and research platform, as well as directing the launch of PackageImpact, InsightExpress’ package testing and screening tool; Tablet AdInsights, which measures the brand impact of campaigns running across tablet devices; and LiveInsights, a real-time campaign measurement, optimisation and reporting tool for brand marketers.