Insight Research Group promotes Woodrow

Woodrow is part of the senior team heading up the ‘IQ’ practice at Insight Research Group, established to focus specifically on delivering quantitative market research and joined Insight Research Group 2 years ago from Synovate Healthcare, where her role as market research manager included managing a research team based in Beijing, China focused on international research projects with emerging markets.

IQ is led by senior research directors Gracie van Kemenade and Philip Dunn and supported by Kyrie Andersen, who recently joined the company from Kantar Health.