Crist was most recently VP of communications and operations with responsibility for research at Washington Mutual. Prior to that she held the role of manager of communication planning analytics.

Crist said: “As a past client, I’ve had first-hand experience at seeing what a difference Research Reporter can make in helping organisations rationalise and automate research processes, and help them maximise the value of their research investment. I’m looking forward to helping insight teams across North America to utilise technology to increase the use and value of research in their businesses.”