NEWS24 January 2014

Innerscope launches consumer neuroscience platform

North America Technology

US — Innerscope Research has announced the launch of Sensus, an integrated consumer neuroscience platform.

Sensus uses algorithms to gauge emotional engagement via the integration of biometric measures such as skin conductance, heart rate, respiration and motion.

The company claims that the new “kiosks” provide marketers with a “cost-effective and scalable way to gain the most comprehensive insights available into a consumer’s conscious and non-conscious attitudes and emotions.” The kiosks are currently available in Boston, Chicago, Orlando and Los Angeles.

Barbara Barclay of Tobii technologies, the eye tracking provider for  Sensus, said: “Innerscope has brought together world class solutions in order to provide clients with the most robust and comprehensive data available.

“We are very excited to be included among these solutions and to have the opportunity to provide clients with data from Tobii’s eye tracking technologies.”