Infotools appoints Bird for US client development

Bird (pictured) will lead client development in North America for the company, based in San Francisco Bay area.

He has more than 30 years’ experience and has worked on both B2B and B2C research programmes in the consumer packaged goods and technology industries, including Frito-Lay and PepsiCo. More recently, he has worked for market research agencies including Dapresy, LiquidHub Analytics (formerly Annik) and Kantar TNS.

Ant Franklin, CEO of Infotools, said: "John’s unique mix of experience working across the enterprise, market research and software spaces provides a perfect foundation for his role at Infotools."