Informate announces new CEO

US — Will Hodgman has been announced as Informate Mobile Intelligence’s new CEO.

Informate Mobile Intelligence is a mobile measurement firm that tracks consumer use and consumption of content, advertising and in-app activity on smartphones and tablets. Hodgman previously launched a digital advertising tracking technology company called AdRelevance which he sold to MediaMetrix in 1999. He also co-founded and launched a mobile measurement company called M:Metrics which he sold to comScore in 2008.

Alongside Hodgman’s hire, the firm has also announced plans to make Seattle its new global headquarters, where it will grow and expand its executive, sales and client teams in 2015.

“Over the past six years we’ve built a profitable, high-growth business in Asia and are now in a position to aggressively go after the US market and expand globally,” said Informate founder and president Kedar Sohoni. “Will has the industry experience, leadership and contacts that can help ensure our success.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts