NEWS2 December 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Will Hodgman has been announced as Informate Mobile Intelligence’s new CEO.
Informate Mobile Intelligence is a mobile measurement firm that tracks consumer use and consumption of content, advertising and in-app activity on smartphones and tablets. Hodgman previously launched a digital advertising tracking technology company called AdRelevance which he sold to MediaMetrix in 1999. He also co-founded and launched a mobile measurement company called M:Metrics which he sold to comScore in 2008.
Alongside Hodgman’s hire, the firm has also announced plans to make Seattle its new global headquarters, where it will grow and expand its executive, sales and client teams in 2015.
“Over the past six years we’ve built a profitable, high-growth business in Asia and are now in a position to aggressively go after the US market and expand globally,” said Informate founder and president Kedar Sohoni. “Will has the industry experience, leadership and contacts that can help ensure our success.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Head of Culture/Trends – Insights & Strategy Consultancy
£90 – 100,000 + Bens
Resources Group
Senior Research Manager – 3 Month Fixed-Term Contract – Professional Body – Clientside
£48,000–50,000 pro rata
Hasson Associates
Client Manager – Brand
£40000–45000
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments