Indian smartphone use probed by Nielsen and Informate
Informate uses an on-device software meter that is download by members of its panel.
First results from the collaboration – known as Nielsen Informate Mobile Insights – reports that the average Indian smartphone user spends 2.5 hours a day on their phone, with 72% of that time spent on activities such as gaming, entertainment, apps and internet content.
Only 28% of time is spent making voice calls and text messaging.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments