NEWS12 September 2011
INDIA— Nielsen is working with mobile meter developer Informate Mobile Intelligence on a new programme of research into consumer use of smartphones.
Informate uses an on-device software meter that is download by members of its panel.
First results from the collaboration – known as Nielsen Informate Mobile Insights – reports that the average Indian smartphone user spends 2.5 hours a day on their phone, with 72% of that time spent on activities such as gaming, entertainment, apps and internet content.
Only 28% of time is spent making voice calls and text messaging.
The world's leading job site for research and insight
Resources Group
Insights Editor (Research Manager) – Leading Information Group (Professional Services)
c. £38,000 (negotiable)
Spalding Goobey Associates
Insight Manager – Small Businesses
To £43,000 + bens
Resources Group
Sales Director – Market Research Services
c. £70–90,000 plus comm
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments