Erica O’Neill (pictured) joins the New York office from GfK where she held the position of vice-president while Christina Boris and Rocky Prozeller join the team as principals with Jay Tai as an associate.

In addition, existing principal Jonathan Stone has relocated to New York from London.

In Singapore, Marcus Pritchard joins as director having formerly been regional leader for Google at TNS Australia, while Adi Adiyatmika joins as a principal and Pamela Lazatin completes the line-up as an associate.

Incite managing director Roger Banks said: “With just three months since we opened the doors on our international Incite offices, we’re very pleased to see them filled with local talent that is already bringing value to clients in local, regional and global projects.”