Incite poaches Millward Brown’s Shanghai MD

Spencer (pictured) will assume the role from 1 February 2015 and will be responsible for growing a consulting team to service Incite’s local and international clients. 

Spencer is a Mandarin speaker and has 14 years’ experience in Shanghai. During his 12-year stint at Millward Brown its local business has grown fourfold.

Matthew Froggatt, head of Incite globally, said: “Jason’s local market knowledge and hands-on experience of serving Chinese clients will be invaluable to building our presence in a region.”

The Shanghai office is the latest part of Incite’s expansion which has seen it open offices in both New York and Singapore in the past two years.