Incite poaches Millward Brown’s Shanghai MD
Spencer (pictured) will assume the role from 1 February 2015 and will be responsible for growing a consulting team to service Incite’s local and international clients.
Spencer is a Mandarin speaker and has 14 years’ experience in Shanghai. During his 12-year stint at Millward Brown its local business has grown fourfold.
Matthew Froggatt, head of Incite globally, said: “Jason’s local market knowledge and hands-on experience of serving Chinese clients will be invaluable to building our presence in a region.”
The Shanghai office is the latest part of Incite’s expansion which has seen it open offices in both New York and Singapore in the past two years.
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