NEWS6 August 2020

Inc & Co acquires Insight Analysis

M&A News UK

UK – Manchester digital collective Inc & Co has bought sports analytics firm Insight Analysis.

Football player kicking ball in stadium

Insight Analysis provides data to help athletes in football, rugby, tennis and athletics improve their performance.

The latest acquisition from Inc & Co joins digital sports agency Skylab, which joined in May, and data firm MyLife Digital, which was bought earlier this week.

Inc & Co launched in July 2019, and has nine digital businesses and 250 staff.

Jack Mason, group chief executive of Inc & Co, said: “Bringing Insight Analysis into the Inc & Co collective means that we can continue to offer a world-leading sports service package to customers like the Lawn Tennis Association, the Football Association, the Rugby Football Union, and British Sailing.”

Mike Hughes, director of Insight Analysis, said: “We are incredibly excited by the new ownership. The support of Inc & Co and the opportunity to learn from other like-minded digital businesses is only going to enhance our offering to our elite sport clients.”