Inc & Co acquires Insight Analysis

Insight Analysis provides data to help athletes in football, rugby, tennis and athletics improve their performance.

The latest acquisition from Inc & Co joins digital sports agency Skylab, which joined in May, and data firm MyLife Digital, which was bought earlier this week.

Inc & Co launched in July 2019, and has nine digital businesses and 250 staff.

Jack Mason, group chief executive of Inc & Co, said: “Bringing Insight Analysis into the Inc & Co collective means that we can continue to offer a world-leading sports service package to customers like the Lawn Tennis Association, the Football Association, the Rugby Football Union, and British Sailing.”

Mike Hughes, director of Insight Analysis, said: “We are incredibly excited by the new ownership. The support of Inc & Co and the opportunity to learn from other like-minded digital businesses is only going to enhance our offering to our elite sport clients.”