IMS Health enters African alliance with BroadReach Healthcare

The alliance aims to deliver comprehensive advisory and commercial effectiveness solutions for life sciences organisations operating in Africa and brings together IMS Health’s information, analytics, consulting and technology capabilities with BroadReach Healthcare’s knowledge of the African healthcare landscape and local regulatory environment.

“Africa represents a significant growth opportunity for life sciences companies. At the same time, healthcare organizations need to be aware of the challenges in developing viable market strategies in this fast-evolving region,” said IMS Health president for North Europe and Africa Alistair Grenfell.