NEWS14 July 2010

Imperium picks up ComScore as RelevantID client

North America Technology

US— Tech firm Imperium has added web audience measurement firm ComScore as a user of its duplicate respondent screening software, RelevantID.

The digital fingerprinting tool creates a unique ID for each survey panel member and then screens those IDs to ensure the same computer is not used to complete the same survey more than once.

Authentic Response, Ipsos and Harris Interactive are among the other users of Imperium’s technology.