NEWS29 August 2018

Impact magazine to relaunch

B2B Data analytics Media News Trends UK

UK – Impact, the quarterly magazine published by the Market Research Society (MRS) and sister publication to Research Live, is relaunching with a new design and two new columnists.

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The next issue of the magazine, published in early October, will have a refreshed design, including a new masthead, and new content sections.

As well as the current mix of insight and strategy brand profiles, interviews with industry leaders from the worlds of business, advertising and media, and in-depth special reports, the magazine will also include a new section focusing on trends and developments in data analytics.

Two new columnists, James Oates, UK analytics director at Nielsen, and Crawford Hollingworth, co-founder of The Behavioural Architects, join longstanding Impact columnists Rory Sutherland of Ogilvy; Lorna Tilbian, formerly executive plc director and head of media at Numis Securities; Twitter’s consumer insight lead Matt Taylor; and Dr Michelle Goddard, director of policy and standards at the MRS.

Oates’ column will focus on the challenges and opportunities surrounding data, while Hollingworth will explore the latest academic research in the behavioural science space.

Additionally, a new feature titled Spotlight will explore a societal or cultural trend that has implications for the world of market research.

Jane Bainbridge, editor of Impact, said: "Our publishing company, CPL, has produced a wonderful new look for the magazine. We've kept lots of the features that are working well, while adding new sections to reflect changes in the industry and ensure our readers are getting a broad, inspiring and relevant read."

The first issue of the new-look Impact will also include an interview with entrepreneur, chef and musician Levi Roots and a profile on The Economist’s approach to insights. 

Impact is distributed to all MRS members and is also available via subscription. You can also download pdfs of Impact special reports and past issues.