Iconoculture launches packaging advisory service

US— Trend researcher Iconoculture has launched a service to provide insight into how consumer values influence packaging preferences.

The new Global Packaging Advisory Service promises to deliver “packaging-specific knowledge in context with consumer insights, providing a holistic ‘concept-to-consumer’ perspective”.

Insight will be provided through a combination of consumer research and advisory support from a panel of packaging experts.

This includes David Luttenberger, vice president and publisher of industry newsletter Packaging Strategist, who has been appointed Iconoculture’s chief packaging geek, and Lisa McTigue Pierce, formerly editorial director of trade magazine Flexible Packaging, who takes the role of packaging pundit to lead the new service.

Luttenberger said: “A holistic understanding of consumer trends, lifestyles, habits and purchasing motivators is the key to the future of packaging. When you put packaging in context with consumer insights, it becomes the fundamental connecting link in the integrated packaging value chain that’s been missing.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts