Prior to this appointment, Hrzic was the founder of Media Synthesis Group and in his new role will drive Impact Digital Group’s expansion plans by creating opportunities and business partnerships for its digital marketing service across multiple media channels covering web, social, mobile, and traditional TV broadcast media.

Hrzic said: “Impact Digital Group aims to make it as easy as possible for developers to increase app downloads for native and mobile apps. Our business model utilising HTML5 and our native apps, together with our video network featuring mobile apps, is built on using technology to quickly pair mobile multi-taskers with relevant apps.”