Honomichl sees ‘healthy turnaround’ for global top 25

GLOBAL— The top 25 market research agencies – the “backbone” of the industry – saw a “very healthy turnaround” in fortunes last year, with revenues up 4.9% to $18.8bn, according to industry watcher Jack Honomichl.

The year-on-year growth in sales was almost matched by growth in full-time employee numbers, up 4.4% to 107,803. However, revenue figures still remain below their pre-recession level of $18.9bn.

Seven of top 25 firms saw revenues decrease in 2010, or not grow enough to cover inflation – and six of those firms were US-based. “Make of that what you will,” Honomichl said.

The top 10 agencies are:

Rank
2010
Rank
2009
OrganisationRevenue (US$m)Growth (%)
11Nielsen4,9586.5
22Kantar*3,183.63.9
33IMS Health*2,211.60.3
44GfK1,716.27.3
55Ipsos1,512.88.3
66Synovate884.85.9
77SymphonyIRI Group7274.6
88Westat455.3-9.4
910Intage**416.24.7
109Arbitron395.42.6

*Estimated by top 25 authors **For fiscal year ending March 2011

2009 revenues were down 3.1% – the first decline ever reported by Honomichl.

The Honomichl Global Top 25 report is published by Marketing News, the flagship publication of the American Marketing Association. To access the full report, visit MarketingPower.com/marketingnews.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts