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NEWS5 September 2018

Hofstetter joins comScore as president

Data analytics Media News North America People

US – Cross-platform measurement company comScore has named former 360i chief executive Sarah Hofstetter as its president.

Hofstetter (pictured), currently chairwoman of 360i, stepped down from her prior role as chief executive of the Dentsu-owned ad agency in April. She worked with clients including Coca-Cola, Mondelez, NBC Universal and Nestle during her 13-year tenure.

Prior to joining 360i, she was president and founder of marketing agency Kayak Communications, and before that spent 10 years at Net2Phone.

Hofstetter’s appointment will support comScore’s aim of driving usage of its data as currency for media planning, buying and evaluation.

As president, she will be responsible for the company’s commercial strategy, including marketing and sales, and advancing its movies reporting and analytics product group. She will report to chief executive Bryan Wiener, who was appointed in April.

Wiener, who was previously chairman at 360i and worked with Hofstetter for 18 years at various organisations prior to joining comScore, said: "Sarah is a trusted advisor to so many brands because she is a great listener, is able to synthesise complex topics into understandable themes, and is an unparalleled storyteller. Put simply, she is a seasoned operator at scaling businesses and a force of nature. The ceiling has been raised on what we can accomplish at comScore."

Hofstetter said: "I've built a career around my passion for solving problems at the nexus of consumer change and view trusted measurement across platforms as the most important challenge facing media owners and advertisers today."

Hofstetter takes up the role from 4th October.

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