NEWS15 November 2019

Comscore execs in stock purchase

Financials Media News North America

US – Measurement company Comscore’s share price jumped by more than 20% on Wednesday on the news that three of its executives – including its new CEO Bill Livek, had bought substantial stock.


Livek took over as CEO earlier this month and he, along with board director, Dale Fuller, and board chair, Brent Rosenthal, have made a series of share purchases over the past week.

The stock was not part of any compensation and was bought in open market purchases: Livek bought more than $1m worth, Fuller approximately $64,500 and Rosenthal almost $150,000.

Comscore has been through a tumultuous period with multiple senior execs leaving, falling revenue and reductions in staff. The board is considering a sale among its future strategies.