Hobbycraft picks SMG for customer feedback task

UK — Arts and crafts retailer Hobbycraft has hired SMG to run a customer feedback programme across 75 of its UK stores.

Hobbycraft

Source: hobbycraft.co.uk

Customer closeness… Hobbycraft’s Valentine’s Day crochet hearts

The ‘Crafting Your Opinion’ programme invites customers to complete a satisfaction survey through a link on their Hobbycraft receipt.

Dominic Jordan, Hobbycraft’s retail operations director, said: “‘Crafting Your Opinion’ allows Hobbycraft to gain deeper consumer insight to continue strengthening its close bond with customers.

“The feedback programme will also work in parallel with Hobbycraft’s drive on colleague training and strengthening of its overall recruitment process. The additional knowledge gained will ultimately ensure that Hobbycraft keeps in touch with what shoppers want from their local arts and crafts store.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts