NEWS12 February 2014

Hobbycraft picks SMG for customer feedback task

New business News UK

UK — Arts and crafts retailer Hobbycraft has hired SMG to run a customer feedback programme across 75 of its UK stores.



Customer closeness… Hobbycraft’s Valentine’s Day crochet hearts

The ‘Crafting Your Opinion’ programme invites customers to complete a satisfaction survey through a link on their Hobbycraft receipt.

Dominic Jordan, Hobbycraft’s retail operations director, said: “‘Crafting Your Opinion’ allows Hobbycraft to gain deeper consumer insight to continue strengthening its close bond with customers.

“The feedback programme will also work in parallel with Hobbycraft’s drive on colleague training and strengthening of its overall recruitment process. The additional knowledge gained will ultimately ensure that Hobbycraft keeps in touch with what shoppers want from their local arts and crafts store.”