NEWS9 November 2017

Hearts & Minds sports sample launched

Leisure & Arts News UK

UK – Sports market research specialist Sport MR has partnered with data analysis firm My Customer Lens to launch Hearts & Minds, a syndicated study offering insight into UK sports participation and physical activity.

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The study is of a nationally representative sample of the UK population and will look at what people do and why, and the barriers to being more active. It will also assess the potential interest in sports/physical activities and how attitudes differ across age, gender, social class etc.

England Golf and the Lawn Tennis Association has signed up for the study to date.

Thomas Allen, insight manager, England Golf said: “We believe that this research will give us real insight –motivations, perceptions and ongoing levels of interaction with golf, and wider sport in general.”