Head of quant joins The Nursery

Sowash (pictured) was most recently senior client partner for MEA regional clients at Kantar and has worked in agency and client-side roles across Europe, Africa and Asia-Pacific.

The Nursery is an employee-owned B Corp specialising in brand, communications and experience research.

David Alterman, chief executive at The Nursery, added. “We are so excited that we managed to convince Alex to join the team.

“She knows the world of brand and comms outstandingly well, but her experience with a range of clients in markets around the world is going to create some fantastic opportunities for The Nursery to continue to grow.”