Hartley (pictured) most recently led the social practice at 2CV and has a background in public and third sector policy, social intervention and communications strategy.

The Nursery is a B Corporation and employee-owned brand, communications and experience research business based in London.

David Alterman, chief executive at The Nursery, said: “It is quite a coup for us to attract Rob to lead this exciting new venture for us.

“We have always been active in the social sector working on a range of seminal government campaigns. But Rob’s arrival provides us with an opportunity to launch an offer that can help all public sector clients plan strategy and manage communications more effectively.”