The start-up will focus on research for PR and media and has also developed a social media monitoring and listening service.

Harta said: “While we continue to provide a creative and consultative approach to our core research at Yolo Communications, we also want to use technology to benefit our clients with our Research through Social Media service. I enjoy working alongside PR and brand teams to support their research needs across both B2B and consumer target audiences and am really excited about Yolo Communications.”