NEWS19 June 2015
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UK — Former Opinion Matters founder and markettiers4dc director Nik Harta has started a research and marketing agency, Yolo Communications.
The start-up will focus on research for PR and media and has also developed a social media monitoring and listening service.
Harta said: “While we continue to provide a creative and consultative approach to our core research at Yolo Communications, we also want to use technology to benefit our clients with our Research through Social Media service. I enjoy working alongside PR and brand teams to support their research needs across both B2B and consumer target audiences and am really excited about Yolo Communications.”
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