Qureshi (pictured) joins from Vision Critical; prior to that she was at TNS. She will report to Peter Cooke, who is now in the expanded role of head of Digital.

“Sabrina is a top-notch addition to our expanding team in this growing area of the business, and we’re delighted that our clients will now benefit from her expertise and guidance,” said Cooke. “Sabrina’s track record around innovative approaches and stakeholder engagement will help us take the value we deliver to clients to the next level.

“This appointment reaffirms our focus on helping clients make impactful decisions faster and empowering them to stay ahead of what’s next.”