Reed (pictured) was previously at Walnut Unlimited, now part of Accenture Song, and also has experience working at Opinium and in retail consultancy.

In addition, Reed is part of the &More MRS leadership team.

Disrupt Insight is a strategic insight business based in London, and won Best New Venture at the MRS Awards in December.

Matthew Rice-Haynes, co-founder at Disrupt Insight, said: “We’re really chuffed to have Hannah on board. She’s properly plugged into culture, and has that knack of turning messy, human behaviour into something clear and useful; which is exactly what our clients need. She’s going to make a big impact here.” 

Chris Bland, managing director at Disrupt Insight, added: “Hannah is a brilliant fit for Disrupt. She brings a strong strategic head, deep qualitative expertise and a genuine curiosity about people and culture.” 

Reed said: “I’m really excited to be joining Disrupt at such a high-growth moment. I’m looking forward to continuing to grow the qual offering and delivering curiosity, creativity and meaningful impact for our clients.”