PatientPulse enables the patient experience to be broken down into three distinct stages – before, during and after treatment – to get an understanding of the patient experience at each step of the journey and to see how patient engagement can be maximised.

Ultimately, the aim is to help clients become more customer-centric in their marketing and communications strategies, and provides guidance on how the connection with patients can be strengthened at each stage of their experience.

“Many of our clients are ‘talking the talk’ of patient centricity. With PatientPulse, we aim to help them ‘walk the walk’ by creating true disease and brand engagement,” said Hannah Mann, partner responsible for innovations in patient research at Hall & Partners Health.