NEWS26 June 2012

Grey takes control of shopper insight firm Frey G2

Europe M&A

GERMANY— WPP-owned ad network Grey Group has taken full control of shopper marketing and insight agency Frey G2.

Grey previously owned 50% of the business, which employs 40 staff and had revenue of €2.9m last year. Clients include Procter & Gamble, Coca-Cola and Pfizer and services on offer include shopper insight, retail insight, brand activation and point of sale marketing campaign development.

Post-takeover, it will be rebranded as Grey Shopper and integrated with Grey Dusseldorf.