Grey takes control of shopper insight firm Frey G2
Grey previously owned 50% of the business, which employs 40 staff and had revenue of €2.9m last year. Clients include Procter & Gamble, Coca-Cola and Pfizer and services on offer include shopper insight, retail insight, brand activation and point of sale marketing campaign development.
Post-takeover, it will be rebranded as Grey Shopper and integrated with Grey Dusseldorf.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments