This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS26 June 2012

Grey takes control of shopper insight firm Frey G2

Europe M&A

GERMANY— WPP-owned ad network Grey Group has taken full control of shopper marketing and insight agency Frey G2.

Grey previously owned 50% of the business, which employs 40 staff and had revenue of €2.9m last year. Clients include Procter & Gamble, Coca-Cola and Pfizer and services on offer include shopper insight, retail insight, brand activation and point of sale marketing campaign development.

Post-takeover, it will be rebranded as Grey Shopper and integrated with Grey Dusseldorf.