The platform will provide an environment focused on live qualitative research, with features including high-definition video, post-meeting analysis functions and a dedicated backroom for observers.

Other aspects of the platform include end-to-end encryption for audio and video, video replays, automated transcripts, highlight reels and the ability to join via mobile, tablet and desktop.

Bello launched last year in Canada and is focused on online qualitative research.

Shamsu Bhadiani, founder at Bello, said: “We built Bello because we believe technology should be invisible. When the tech works perfectly, the conversation flows naturally. We really wanted to put a big emphasis on trust and transparency.”