Greenawalt named CEO of OdinText

Greenawalt was most recently chief executive of regulatory technology firm Continuity, where he maintains the position of chairman of the board. Prior to that, he founded Perimeter eSecurity, which is now part of BAE Systems.

With the appointment of Greenawalt, the company’s founder and current chief executive Tom Anderson will become chief research officer and chairman.

Anderson said: “Andy Greenawalt’s credentials in innovation, his successful record of building software-as-a-service businesses, and his singular focus on creating customer value make him a perfect fit to lead OdinText through its next phase of growth.”

Developed in 2015 by Anderson Analytics, OdinText's text analytics platform allows market researchers to analyse the sentiment and emotion of customer segments. Clients have included Disney and Shell.